We build custom WordPress templates for businesses that need more than installing a theme and changing a few colours. Web design with WordPress that's faithful to your Figma, no page builders, with WPO and technical SEO included.
We start from your design, your visual identity and your project's real needs to create an exclusive, fast, accessible template ready to grow.
No prebuilt designs. No unnecessary page builders. No code you don't need.
Custom-built
A custom WordPress template shouldn't force you to choose between the options someone decided to include in a commercial theme.
If you already have a design in Figma, Adobe XD or another tool, we can turn it into a WordPress that's faithful to the original design.
And if you don't have a design yet, we can also help you work out the visual and technical side of the project.
The result is a website built specifically for your business, with its own identity and without the feeling of using the same template as hundreds of other pages.
Design
Your website should look like your design, not like whatever a visual builder allows.
We work directly with the HTML and CSS needed to achieve a very faithful reproduction of the design, respecting:
We're not aiming for the result to be "similar".
We build an exclusive template for your project.
Performance
Performance isn't fixed just by installing a cache plugin at the end of the project.
A well-built template lets you control from the start what code loads, when it loads, and what resources each page needs.
We work with WPO (Web Performance Optimization) and Google's performance metrics in mind, including Core Web Vitals.
Among other things, we can apply:
The goal isn't to claim we have "the fastest theme on the market".
The goal is not to add code to your site that it doesn't need.
Technical SEO
SEO doesn't start after the website goes live.
A well-built WordPress template should provide a solid technical foundation so search engines can properly understand and crawl the content.
We can work on aspects such as:
title tags and meta description.hreflang when needed.This doesn't mean a template alone will rank a website.
It means development shouldn't become an obstacle to SEO.
Accessibility
We can also build the template with WCAG 2.1 guidelines in mind, aiming for a more accessible, easier-to-use site.
Accessibility doesn't only benefit people with disabilities.
A clearer, more usable interface tends to provide a better experience for all users too.
Comparison
Premium themes and page builders can be an excellent solution for certain projects.
If you need a simple website and want to launch it quickly, buying a theme or building it with a visual editor can make a lot of sense.
But when design, performance or functionality matter, that initial convenience can start turning into a collection of compromises.
| Premium theme (ThemeForest) | Page builder (Elementor Pro) | Custom template | |
|---|---|---|---|
| Design | Pre-designed. You adapt to what the theme allows | You compose visually with the available blocks | Designed specifically for your brand |
| Code | Generic, built for thousands of different projects | Adds an extra layer of HTML, CSS and JS on top of WordPress | Only the code your project needs |
| Performance | Loads scripts and styles you almost never use | The visual editor adds extra weight to every page | Controlled from the first file |
| Customisation | Limited to the theme's options | Extensive, but within the builder's ecosystem | Total: adapts to any need |
| Technical SEO | Depends on how the theme is coded | Can generate poorly semantic HTML | Structure designed for SEO from development |
| Updates | You depend on the author keeping it maintained | You depend on the plugin's updates | Maintenance stays under your control |
| Recurring cost | Annual theme licence | Annual Elementor Pro subscription | No mandatory licences |
| Ownership | Licence to use, not to own | The project stays tied to the plugin | The code is yours |
You don't always need a custom template.
But if you're investing in a professional website and want the result to truly be yours, it can be a much better fit.
Less is more
We have nothing against tools like Elementor or other page builders.
We just don't think they need to be present in every project.
A corporate website that only needs a handful of pages shouldn't load an enormous component system if we can build a simpler template.
We avoid, when they don't add value to the project:
This can translate into less bloat, more performance and code that's easier to maintain.
Ownership
When we build a custom WordPress template for your business, you're not renting a design.
The template's code is part of your project.
You don't need to pay an annual licence to keep using the design of your own website.
We also aim to build using standard WordPress technologies and structures, so the project can evolve and be maintained in the future.
And if another developer ever needs to work on the template, they shouldn't need to decipher a proprietary system to modify it.
Scalability
The template doesn't have to be limited to a corporate website.
We can build specific structures for projects with more complex needs:
When the project requires it, the template can be part of a much broader web development.
That's why we prefer to think first about what the business needs and only then decide how WordPress should work.
Process
Our process depends on the project, but these are usually the phases we follow.
1. We analyse the project
We review the design, content, features and technical needs. If there's no final design yet, we can help you define one.
2. We prepare the structure
We define the pages, components, content types and responsive behaviour. The idea is to know what we're going to build before turning it into WordPress.
3. We lay out the design
When it makes sense, we build the interface in HTML and CSS first. That way we can validate the look and behaviour of the site before introducing WordPress's complexity.
4. We integrate WordPress
We turn the approved design into a functional template, connecting the content and features the project needs.
5. We test and optimise
We check responsiveness, browsers, forms, accessibility, performance, technical SEO and overall function before publishing.
Beyond WordPress
A template can be just one part of the project.
If you need specific features, integrations with other systems, or a web application tailored to your business processes, we can combine WordPress with custom web development.
We can also build a custom WooCommerce store when the project needs more than setting up a standard catalogue and checkout.
FAQs
It mainly depends on the number of pages, the design's complexity, content types and required features. We work with a rate of €42/hour and can prepare an estimate after analysing the project.
It depends on the project's complexity and whether the design is already prepared. A simple corporate template can require much less work than a project with WooCommerce, multiple languages, private areas or external integrations.
Yes. We can start from an existing design in Figma, Adobe XD or another tool and turn it into a functional WordPress template, staying as faithful as possible to the original design.
Yes. We can work with existing content and plan a migration when needed, aiming to preserve the URLs, metadata and SEO structure that should be kept.
A custom template doesn't have to be a closed project. We can build new features, create new content types or integrate external services as your business's needs evolve.
We can work with them when they make sense for the project, but they're not mandatory. If a template can be built more simply, quickly and maintainably without a page builder, we usually prefer to do it that way.
The template built specifically for your project is part of it and doesn't depend on an annual licence for a commercial theme. This gives you more control over the code and the website's evolution.